➹ Invisible Influence Free ➯ Author Jonah Berger – Dcrjservices.co.uk

Invisible Influence files Invisible Influence , read online Invisible Influence , free Invisible Influence , free Invisible Influence , Invisible Influence fdb96b4c0 The New York Times Bestselling Author Of Contagious Explores The Subtle, Secret Influences That Affect The Decisions We Make From What We Buy, To The Careers We Choose, To What We Eat In This Fascinating And Groundbreaking Work.If You Re Like Most People, You Think That Your Choices And Behaviors Are Driven By Your Individual, Personal Tastes, And Opinions You Wear A Certain Jacket Because You Liked The Way It Looked You Picked A Particular Career Because You Found It Interesting The Notion That Our Choices Are Driven By Our Own Personal Thoughts And Opinions Is Patently Obvious Right Wrong.Without Our Realizing It, Other People S Behavior Has A Huge Influence On Everything We Do At Every Moment Of Our Lives, From The Mundane To The Momentous Occasion Even Strangers Have A Startling Impact On Our Judgments And Decisions Our Attitudes Toward A Welfare Policy Shift If We Re Told It Is Supported By Democrats Versus Republicans Even Though The Policy Is The Same In Both Cases.But Social Influence Doesn T Just Lead Us To Do The Same Things As Others In Some Cases We Conform, Or Imitate Others Around Us But In Other Cases We Diverge, Or Avoid Particular Choices Or Behaviors Because Other People Are Doing Them We Stop Listening To A Band Because They Go Mainstream We Skip Buying The Minivan Because We Don T Want To Look Like A Soccer Mom.In His Surprising And Compelling Invisible Influence, Jonah Berger Integrates Research And Thinking From Business, Psychology, And Social Science To Focus On The Subtle, Invisible Influences Behind Our Choices As Individuals By Understanding How Social Influence Works, We Can Decide When To Resist And When To Embrace It And How We Can Use This Knowledge To Make Better Informed Decisions And Exercise Control Over Our Own Behavior.


10 thoughts on “Invisible Influence

  1. says:

    I received this via NetGalley and admit I didn t finish it.I liked the first 20% The concept of mimicry is excellent It s that we mimic those around us.At the 30% mark I realized that there s very little research to support the stories By 35% I was skimming.Forty percent should I finish it And 50%, I was done.There are lots of stories about college students and their behaviors Occasionally research studies were referenced Maybe this was too pop psychology for me It was lots of broad demo I received this via NetGalley and admit I didn t finish it.I liked the first 20% The concept of mimicry is excellent It s that we mimic those around us.At the 30% mark I realized that there s...


  2. says:

    A very fast read but lacking in substance compared to Contagious These genres of books tend to blend together Same stories, different angle Not a lot of new here.


  3. says:

    I received this book for free through Goodreads Giveaways programs.The premise of Jonah Berger s book is intriguing we don t make decisions that are truly our own Instead, we are constantly relying on input from others without fully realizing it This book struck me an entertaining, somewhat pop psychology book that had some interesting information who knew that youngest children are usually the most likely to be top athletes But overall, I thought it was pretty bland Of course we are I received this book for free through Goodreads Giveaways programs.The premise of Jonah Berger s book is intriguing we don t make decisions that are truly our own Instead, we are constantly relying on input from others without fully realizing it This book struck me an entertaining, somewhat pop psychology book that had some intere...


  4. says:

    Li esperando coment rios sobre o trabalho dele com influ ncia e m dias sociais, mas n o foi bem o que encontrei O livro tem boas hist rias sobre o que nos influencia, de valores que queremos ter com os gostos pelo que n o queremos ser Algumas achei um tanto repetitivas, porque j tinha ouvido no O andar do b bado m sicas, downloads, sorte e a vantagem dos primeiros , enquanto outras ouvi no You May Also Like Taste in an Age of Endless Choice Achei um tanto longo e mais extenso...


  5. says:

    I first heard about the author many years ago and decided to take his Coursera marketing module which is based on his other book Contagious.This one is a fun reading, simple and brief Influence is such a huge topic and for people who do not have any other previous reading this can be life changing, however, if you have read about Cialdini or other influence persuasion books there is no much new here.What I really liked is the simplicity of explaining the concepts and fun stories around them, I first heard about the author many years ago and decided to take his Coursera marketing mod...


  6. says:

    So disappointing I was a huge fan of Berger s previous book, Contagious It s actually on my favorites shelf This new book lacks the structure and applicability that made his previous book so useful It also feels overwritten As though the publisher editor asked him to stretch out the content a liiiiiittle bitHere s an example, Teenagers are unlikely to be confused with 40 year old business executives All of this filler gets in the way...


  7. says:

    Eu poderia facilmente ficar sentada por dias s lendo ouvindo o Jonah Berger falar sobre experimentos sociais e marketing o segundo livro dele que eu leio e esse foi ainda melhor tudo explicado de forma simples para que qualquer pessoa acompanhe e entenda.Um dos favoritos do ano, sem duvidas 3


  8. says:

    I loved this book In line with Malcom Gladwell, I am fascinated by social psychology and what drives humans to do what they do I enjoyed his scenarios, his stories and his statistics I found myself plotting how I could use social influence to make better choices, to motivate me, and leverage...


  9. says:

    While there are a number of books on this subject, Berger s stands out for its Malcolm Gladwell like accessibility and depth of understanding For those not familiar with the social impact on our day to day choices this is an excellent introduction Frequently, books like this seem geared for corporate drones trying to become slightlyhuman, Berger avoids those sorts of pitfalls with great humor and brio while also offering ways in which this information could be used effectively for person While there are a number of books on this subject, Berger s stands out for its Malcolm Gladwell like accessibility and depth of understanding For those not familiar with the social impact on our day to day choices this is an excellent introduction Frequently, books like this seem geared for corporate drones trying to become slightlyhuman, Berger avoids those sorts of pitfalls with...


  10. says:

    Thanks to Netgalley for an ARC in exchange for an honest review The writing is good, but the subject is a bit ho hum I just kept thinking the information wasn t very ground breaking Perhaps students of psychology and sociology would appreciate the in depth discussion of influencing others.


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